How Website Analytics Can Grow Your Business

How Website Analytics Can Grow Your Business

Web analytics has proven to be of vital importance to track and monitor your businesses performance of online campaigns and marketing strategies. Regardless of the size of the company, web analytics can help gather statistics such as how many guests have viewed your website, gather data of new visitors who have checked into your website, and collect information on page views.
Web analytics is a great tool that measures your business online traffic to improve your advertising campaigns. The use of web analytics is a great way for small and local businesses who have a financial plan with a set budget.


Essentials of web analytics

Web analytics can be broken down into four stages of process which include the following:

  • Collection of data entails gathering any documentation, statistics, studies, materials and evidence
  • Processing data into information entails taking the information that has been gathered and transforming it into metrics to simplify the evaluation process
  • Establishing KPIs (key performance indicators) refers to a type of performance measured, which is later used to understand how your business is operating
  • Developing a plan of action is used to understand how to make profits, how much is or should be invested in profiting and if there has been an increment in market share


Benefits of website analytics for your online business

  • Understanding your traffic source and transformation is important for your business’s success. Being aware of where your visitors are coming from and what type of visitors are changing to become customers. Web analytics makes this possible by informing the number of visitors accessing your website through different search engines, emails, and display ads.
  • It also allows you to analyze what specific pages your guests are viewing and to see what pages might need some improvements or minor adjustments.
  • If you want to track Search Engine Optimization (SEO), web analytics will show you which keywords that guest are using to find your business.
  • Building personalized key indicators of performance is also possible through web analytics. This gives your business a greater perspective of any advancements, advantages, profits and sales made. It’s a great way to view what is working and what is not, so you can improve or adjust your business strategies.
  • Optimizing your marketing strategies is an long process but if you know how to tap into the potential of web analytics, you will be able to optimize more efficiently.

If you would like more information on how to make your business grow, you can visit Outside the Box Design is a marketing agency created to provide support to small businesses by providing an excellent web presence and bringing growth to their business.

Author: Noah Vertefeuille

Noah is the owner of Outside the Box Design. A graduate of the University of Connecticut’s Digital Media and Design program, Noah learned the foundational elements of digital marketing and media. He built on that foundation with jobs at Cigna, Nerac, and Control Station. Have a question for Noah? Feel free to reach out at!